We fix operations and marketing for founder-led businesses.
It usually comes down to a few leaks: jobs priced too low, leads that go cold, and processes that only work when the owner is in the room. We find them, rank them, and fix what matters first.
You don't need to be organized before bringing us in. That's the job.
Documented processes and SOPs, KPI dashboards, pricing that protects your margin, and hiring and vendor systems that run without you.
Who you should be selling to, what to say to them, and outbound campaigns and CRM setup (HubSpot, Apollo, Clay) that keep the pipeline full.
Acquisition screening, getting ready to sell, and preparing for conversations with lenders and investors.
One founder interview, a look at your numbers, and a one-page memo ranking your five highest-value fixes.
Interviews with you and your team, a full review of your data, a KPI scorecard, and a 90-day plan with owners and sequencing.
The full diagnostic, then we build the first fix with you: a live dashboard, a set of SOPs, or a new pricing model.
A monthly retainer or a fractional operations lead at 20+ hours a week, running operations and growth alongside you.
Built a pricing calculator for a commercial cleaning company that sets a floor on every bid, so they never win a job that loses money.
Turned a staffing agency's recruiting data into an executive briefing that showed the founders exactly where candidates were stalling.
Wrote outbound campaigns and message sequences for commercial cleaning and contract security companies.
Screened acquisition targets and arranged a private equity introduction for a growing services business.
Professional services, commercial cleaning, trades and field services, retail, and B2B companies where the founder has become the bottleneck. Based in Toronto, working with clients across Canada, the US and the UK.
Match Point Advisory was founded by Neela Thambirajah. In her current work, she currently serves as fractional COO and CMO of a handful of founder-led businesses, including an transportation-focused investment bank and multi-province staffing agency. Before that she spent six years in buy-side M&A tax at KPMG and a boutique advisory firm, then served as Chief of Staff at an M&A advisory firm.
That background means diligence-grade rigour for small businesses: we look at your company the way a buyer would, and build it to be easier to run, finance and eventually sell.
Book a free 20-minute call. We'll tell you honestly whether we can help.